JENI DALEY
TECHNICAL PRODUCT MANAGER
Led an 8-month product launch cycle for 3 edtech SaaS products, managing backlog, roadmap, product design, UX decisions, and cross-functional collaboration. Products launched on time and under budget. Conducted market research to inform product strategy and positioning. Gathered business requirements and created PRD documentation for a new product line. Established comprehensive product management processes. Wrote technical documentation, ensuring alignment and integrations. Designed partner reports providing actionable analytics. Implemented agile framework, spec’ing over 300 items using Design Thinking. Doubled team output, achieving a 65.79% increase in efficiency. Created marketing materials, supporting six-figure contract acquisitions. Conducted AI research, embedding AI into QA processes. Managed remote teams, ensuring seamless execution and alignment with goals. Excelled in communication, engaging with external stakeholders and presenting at executive meetings.
Check out samples of my design, direction, and innovation below.
Led an 8-month product launch cycle for 3 edtech SaaS products, managing backlog, roadmap, product design, UX decisions, and cross-functional collaboration. Products launched on time and under budget. Conducted market research to inform product strategy and positioning. Gathered business requirements and created PRD documentation for a new product line. Established comprehensive product management processes. Wrote technical documentation, ensuring alignment and integrations. Designed partner reports providing actionable analytics. Implemented agile framework, spec’ing over 300 items using Design Thinking. Doubled team output, achieving a 65.79% increase in efficiency. Created marketing materials, supporting six-figure contract acquisitions. Conducted AI research, embedding AI into QA processes. Managed remote teams, ensuring seamless execution and alignment with goals. Excelled in communication, engaging with external stakeholders and presenting at executive meetings.
Check out samples of my design, direction, and innovation below.
Product Cycle
Established product cycle (including roles and deliverables at each stage) for new ideas at org, designed flow chart, and communicated to leadership team + entire org. Agile Trainings
Trained product team to move to scrum, presented trainings to build org understanding prior to formal education. Designed presentations for team and org. Student Reports
Designed layout of custom student reports and spearheaded project to build automated report into user interface for seamless info to end users. AI Trainings
Conducted extensive AI research, fine-tuned 3 GPTs, trained team on AI practices, and created AI roadmap for product development. Product Messaging
To align sales, marketing, communication, and development departments, designed talking points graphic + other collateral to assist each team. Backlog Management
Led an 8-month product launch cycle for 3 EdTech SaaS products, managing backlog, roadmap, product design, UX decisions, and cross-functional collaboration. Products launched on time and under budget. |
Customer Journey Mapping
Led cross-functional team to define user personas and map out journey for each. Identified pain points and opportunities, committing each team to series of improvements for partners. Conducted analysis on how well each commitment performed at quarterly data reviews. Promotional Videos
While marketing position was being filled, created all promotional materials including 4 videos to support sales sequence. Roadmap
Established formal product management processes (no TPM before my position), creating sophisticated roadmaps and details JTBD/backlog with more than 300 items spec'd at epic, feature, and subfeature level. Opened ongoing communication channels to share roadmap with all stakeholders. Admin Reports
After consulting with cross functional teams and end users, designed layout for admin reports to provide actionable insight, then worked with contractor to build triggered reports. Technical Documentation
For OneRoster and Single Sign-On, wrote all technical documentation and supported partner onboarding. Ideation Research
Leading product cycle process, performed market analysis and research to create industry analysis, discuss strategic alignment with C-suite leadership, calculate TAM, and determine pass/fail gate for new product idea. |
Tech stack: Google Suite, Agilix Buzz, Craft.io, Canva, Salesforce, Analytics Studio, Smartsheet, Zapier, Jira, Adobe CC, Zoom, Miro, Notion
Here's an example of a product launch case study I created from start to finish.
Includes: Roadmap, PRD, Press Release, + Competitive Analysis
Read on Medium here.
Includes: Roadmap, PRD, Press Release, + Competitive Analysis
Read on Medium here.